I'm a creative director with a background as a music video/commercials director and photographer.
I began my career making music videos for artists such as Beach House, Elbow, Will Young, Kaiser Chiefs, The Maccabees and Miles Kane. I have directed commercials for many brands in the UK and US including Nike, McDonalds, Absolut, Tesco, Beats, Nurofen and Ubisoft. I have worked with agencies such as BBH, AKQA, Havas Worldwide, Sid Lee and Analog Folk.
In 2012 I wrote and directed the short film 'The Ellington Kid' which made the front page of reddit, became a Vimeo staff pick, won a 'One Show' award and has over a million hits on youtube. My second short film ‘Senka’ was funded by Creative England's 'Emerging Talent' scheme. It played the London Short Film Festival and Encounters in 2015 before premiering on Vice's youtube channel. My third short film 'I'm Dead' premiered at the BFI London Film Festival in 2018, was a Vimeo Staff Pick premiere online, and was featured by Short Of The Week.
My photography has featured in Creative Review, Huck magazine and VOSTOK magazine.
After cutting promos for Channel 4 I worked as Senior Creative for MTV at Paramount. In 2022 I became Head Of Creative for MTV and Comedy Central for both the UK and the INTL HQ.